Wednesday, February 27, 2008

ATOD to launch social marketing campaign

This spring, the Solano County Alcohol, Tobacco and Other Drug (ATOD) program with the full support and partnership with the City of Suisun City will launch an effort to educate parents, other adults, and youth on the dangers of teen drinking and drug use.

The social marketing campaign will create a variety of resources including brochures, tip cards, bookmarks, napkins, coasters, posters and bumper stickers in both English and Spanish on
  • How to talk to young people about the effects of drinking
  • How to identify alcohol and drug problems
  • What the community can do to help

A public service announcement will be broadcast on local cable stations beginning in April to heighten community awareness of alcohol, tobacco and other drugs as a danger to the youth and families of the community.

This broad outreach and education program will spur conversation about potential hazards and proactive solutions on teen drinking from Solano County and nationwide.

Need more information, contact Kelly Davis at or call 707-421-7200.

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